Google's IPO Filing

Why can't all companies release their legal forms in this manner? SEC Form S-1 Haven't got time to read all 100 pages at work, but my overall impression is this: Google strongly wishes to offer these initial shares to common people - i.e. their users, and have approached the IPO accordingly - the shares themselves will be offered up in a public auction, and the prospectus detailing the offer is written in plain English.